Fitting huddle rooms with audio and video isn't as simple as taking an offering meant for the boardroom and putting it in a smaller space. Due to their size, huddle rooms present a unique set of challenges such as camera framing and audio sensitivity. While an audio/video offering for a boardroom may not be the right fit, certain features considered native to the boardroom can enhance the UX for huddle rooms. While huddle rooms may be growing in number, a study from San Antonio-based research firm, Frost & Sullivan, found fewer than 3% of these rooms are video equipped. Insufficient huddle room technology can lead to poor experiences that look like a small group of people crowded around a laptop.

The world's biggest tech manufacturers are currently taking the stage at IFA 2019 in Berlin, Germany. The event is billed as Europe's largest consumer tech show where consumer tech meets innovation. But in a digital world where the lines between B2B and B2C are becoming increasingly blurry, there are a few critical lessons for businesses from all industries too. On the surface, IFA is simply a platform for 1,939 of the world's leading tech brands and manufacturers to showcase their latest innovations, products, or services across 163,900 square meters. Sure, many of these products will appear on wish lists and dominate headlines around Black Friday, Cyber Monday and the impending holiday season. But, if you zoom out from that, there is a message for every CEO.